The Succesfull Story
It all began with the simplest of brilliant ideas; Susan Brown, a young mother, was asked by her baby daughter's day care centre to bring in something that could support her baby whilst she was relaxing. Susan soon realized that this was something that so many other mums and babies needed too.
The Boppy company was hence founded in 1990 in Golden, Colorado. The brand instantly became vastly popular and opened up a new product segment: infant feeding pillows.
From then on the brand continued to expand and, in just a few years, became the best-selling product in its category in America; it is now ready to expand to Europe, thanks to CHICCO
Boppy cuddles and protects over 1 million infants in America every year. Research confirms that 98% of parents who have used this special pillow say they can no longer do without it! (*)
The Boppy® pillow has collected an outstanding number of awards over the years, some given by consumers who praise its functional and emotional aspects, and some awarded by the medical-scientific community who recommend its use.
It was elected "No. 1 Baby product of the year" by consumers for an incredible nine years in a row, an absolute record!
The German magazine KidsGo, dedicated to the world of children and new parents, conducted its own tests on the Boppy pillow in Germany. 94% of the mothers involved stated that they would definitely recommend the Boppy feeding pillow as it is so practical and has excellent functional features.
(*) Source: Consumer Profile Research, 2004
